![Open sesame: H&M joins Alibaba's online platform Tmall with plans to open pop-up smart store in China Open sesame: H&M joins Alibaba's online platform Tmall with plans to open pop-up smart store in China](https://plsadaptive.s3.amazonaws.com/eco/images/posts/LQRWrIONb1Jy5tE7YXGhFqzzJ8QuQovxh16mR6n6.png)
Open sesame: H&M joins Alibaba's online platform Tmall with plans to open pop-up smart store in China
![A logo of fashion retailer H&M and the online shopping site Tmall.com of Chinese e-commerce giant Alibaba Group is pictured at an H&M store in Shangha Stock Photo - Alamy A logo of fashion retailer H&M and the online shopping site Tmall.com of Chinese e-commerce giant Alibaba Group is pictured at an H&M store in Shangha Stock Photo - Alamy](https://c8.alamy.com/comp/W6EXYG/a-logo-of-fashion-retailer-hm-and-the-online-shopping-site-tmallcom-of-chinese-e-commerce-giant-alibaba-group-is-pictured-at-an-hm-store-in-shangha-W6EXYG.jpg)
A logo of fashion retailer H&M and the online shopping site Tmall.com of Chinese e-commerce giant Alibaba Group is pictured at an H&M store in Shangha Stock Photo - Alamy
![A logo of fashion retailer H&M and the online shopping site Tmall.com of Chinese e-commerce giant Alibaba Group is pictured at an H&M store in Shangha Stock Photo - Alamy A logo of fashion retailer H&M and the online shopping site Tmall.com of Chinese e-commerce giant Alibaba Group is pictured at an H&M store in Shangha Stock Photo - Alamy](https://c8.alamy.com/comp/W6EXYY/a-logo-of-fashion-retailer-hm-and-the-online-shopping-site-tmallcom-of-chinese-e-commerce-giant-alibaba-group-is-pictured-at-an-hm-store-in-shangha-W6EXYY.jpg)